What goes into your street poster quote?
You don’t need a finished media plan to talk to us. Start with the people you want to reach, the cities and the dates. We’ll work through the details with you.
Start with what you have in mind.
We build each street poster advertising quote around the campaign: where it runs, how many placements you want, what goes on the wall and how long it stays up. Your audience, dates and budget give us a place to start.
You might want posters around one neighborhood or a launch that runs in several cities. Tell us what matters most to you so we can work out a placement plan and show you what the quote covers.
What we need to work out together
Your cities
Which markets do you want to reach? We’ll check the available formats and dates in each. If you’re planning several cities, we’ll also need to work through how production and installation fit your launch.
Your neighborhoods
A city name gets us started. The next question is where your audience spends time. For Los Angeles or New York, for example, tell us the neighborhoods, streets, venues or event areas you have in mind. We can use that to shape the proposed locations.
The number of placements
Let’s work out how much of the city you want to cover. A group of placements in one neighborhood serves a different brief from a run spread across several districts. When you review the quote, check the surface and poster counts and whether the plan names individual sites or a corridor.
How long it runs
Give us your intended start and end dates, including any day the campaign needs to be ready. We’ll confirm the installation schedule. Ask us how refreshes, maintenance, removal or changes during the run would be handled so you know what’s included.
What goes on the wall
For street poster campaigns, we can discuss paper posters, vinyl, painted walls or window graphics, depending on the placement and scope. Size, material, artwork preparation and fabrication all affect the quote. We’ll confirm the creative specifications once the surfaces are selected.
When it needs to happen
If your launch is tied to an event, tell us early. Whether you’re looking at Austin, Miami, Las Vegas or another market, we need to check the dates against site availability, production and installation.
Know what you’re getting.
We can coordinate the placements, production, installation and proof photos. Your proposal should spell out the locations or corridors, placement count, formats, dates and included services. Ask us about any separate creative, permissions, travel, fabrication, refresh or removal work that applies to your campaign.
We use location-tagged proof photos to document what went up and where. Audience impressions and campaign results need their own measurement; the photos show the installation.
Qualifying Eye-Level Billboard purchases include one complimentary building projection activation. Ask us whether your campaign qualifies and what the activation would include. Availability, creative approval and campaign minimums apply.
Weighing posters against a traditional billboard?
Think about where you want people to see your creative. Street posters meet people at pedestrian level; an elevated roadside billboard reaches people traveling along a route. The right choice depends on your audience, locations, creative and timing.
Compare the full quotes, including production, run length and documentation. If you’re given reach or impression estimates, ask where they come from and how they were calculated. The format name alone won’t tell you which campaign costs less or will work better.
Send us the basics.
- Who do you want to reach, and what are you launching or promoting?
- Which cities and neighborhoods matter to you?
- When should the campaign run? Tell us which dates are fixed.
- What budget are you working with? Include a preferred format or placement count if you have one.
- Is your artwork ready, or are you still working on it?
- What installation documentation or reporting does your team need?
If you’re considering several cities, take a look at how we plan nationwide outdoor advertising. You can also browse our markets and street-level billboard placements to get a feel for the options.
Questions about your quote
How much does street poster advertising cost?
We quote each campaign around your cities, locations, number of placements, format, dates and production needs. Send us your audience, timing and budget, and we can put a proposal together.
Is wild posting cheaper than a traditional billboard?
It depends on the locations, production and length of the run. Compare what each quote includes and who each placement is meant to reach before deciding which works for your campaign.
What should a campaign quote include?
Ask us to spell out the cities, locations or corridors, placement count, format, dates, printing, installation and proof photos. We can also clarify any separate work needed for creative, permissions, travel, fabrication, refreshes or removal.
Do you quote per poster or per campaign?
We quote the campaign as a whole, with the placements, production, run length and documentation set out together. That gives you a clear scope to review.
How far ahead should I request a quote?
Send us your cities and dates as soon as you have them. We need to check site availability, production time and artwork approval. If your launch is tied to an event or a custom format, tell us early so we can confirm a workable schedule.
Tell us what you’re planning.
Send over your cities, dates and budget, or call Herk to talk it through. You don’t need to have every detail settled.